Business
networking is leveraging your business and personal connections to bring you a
regular supply of new business. The concept sounds simple, doesn't it? Don't
let that fool you, though. Because it involves relationship building, it can be
a deceptively complex process.
How many people do
you know? How many of these people truly understand what you do? How many of
these folks have directed prospects to you as referrals? And how many of those
referrals have actually turned into business?
Business Networking Platform in UK is
much more than showing up at networking functions, shaking a lot of hands and
collecting a bunch of cards.
For example,
imagine two people attending an event, sizing it up and drawing an imaginary
line down the middle. They separate, each taking half the room. At the end of
the event, they meet again to see who's collected the most business cards.
Have you met these
people? Sure you have. We all have. What did they accomplish? They collected a
lot of cards that will end up on a shelf, in a drawer, in the trash, or--worse
yet--scanned into a computer so they can spam everyone they just met. Why? What
does a business card represent? It's a piece of paper, with ink and images on
it. No relationship has been formed. This networking strategy, by itself, isn't
an effective use of time, money or energy.
Some people get
frustrated with networking because they seem to be making as much progress as a
rear-wheel-drive truck on an icy hill: one foot forward, 10 feet back--getting
nowhere fast.
Networking for
business growth must be strategic and focused. Not everyone you meet can help
move your business forward--but everything you do can be driven by the intention
to grow your business. You have total control over whom you meet, where you
meet them and how you develop and leverage relationships for mutual benefit.
You have total control over whether you
Networking your
business means you have to be proactive. The core of networking is doing
something specific each week that is focused on networking for business growth.
Make a plan, focus and be consistent. When you understand exactly what business
networking is and step up to the challenge, you'll find avenues of opportunity
that you may have otherwise never discovered, and you will be making an
invaluable investment in the steady growth of your business.
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