Advertising in UK | amlooking4

In Generals Advertising means is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea behind this is to drive consumer in a particular way in regard to a product, service or concept.

There is not a single generally accepted definition of advertising.

Instead, there are several ways to define it. In summary:

Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas. Any mass medium can deliver advertising.

 Examples:

Newspapers, magazines, radio and television broadcasts, films, stage shows, websites, billboards, posters, wall paintings, town criers, human billboards, flyers, rack cards, the back of event tickets, elastic bands on disposable diapers, bathroom stall doors,

 cars, taxicabs, buses, trains, subway platforms, bus stop benches, street furniture, airplanes, in-flight seat-back trays, overhead bins, passenger screens, skywriting, shopping carts, stickers on fruit in supermarkets, supermarket receipts, coffee cups, mobile phone screens, opening billboards in streaming audio and video.

How is advertising different from public relations?

One simple answer is the advertiser has full control of the message all the way to the audience while the public relations professional has control only until the message is released to media gatekeepers who make decisions about whether to pass it on to the audience and in what form.

In the 21st century. advertising in uk continues in all mass media including newspapers, magazines, radio, television, billboards, classified advertising in print and online, in-store advertising and websites.

Recent emphases and innovations include:

Viral marketing uses social networks to increase brand awareness. The technique includes creation and placement of videos, ebooks, interactive flash games, text messages, etc. If a message the marketer is picked up by a social medium, its message will be received my millions.

Niche marketing is advertising targeted to people in specific demographic categories with specific needs and wants.

Product placement places the brand-name of a product or service in front of an audience without a traditional advertisement. For instance, if you are watching a movie and you see a character drinking a Coke while using a Macintosh computer, rather than generic products, those are the result of product placements.

Celebrity branding uses a celebrity to endorse a product or service. It works because people pay attention to celebrities, copying their hairstyles or their clothing styles and admiring them for what they do. Examples are George Foreman commercials in which he sells a grill or Britney Spears selling perfumes. There also are celebrity voice-overs. Some celebrities have distinct, recognizable voices which they lend through celebrity branding to a product or service.

Email advertising is the unsolicited sending of bulk emails, sometimes called spam.

Shock advertising disturbs the audience and offends people. It ranges beyond the usually acceptable advertisement to make a strong point. Some shocking ads have suggestive sexual content and nudity. It's intended to help people remember an ad.

Interactive advertising uses online media to drive consumers toward products, brands, services, political groups, etc., by asking them to respond immediately on-screen to an ad.

Embedded ads are marketing messages placed inside non-advertising products such as video games or news articles to steer readers to branded goods or services.

Crowdsourcing outsources tasks to an undefined group of people in a community through an open call. Those people most fit to solve problems, perform tasks and contribute are gathered together to create the best solution.

Guerrilla marketing follows unusual approaches such as staged encounters in public places, giveaways of products such as cars that are covered with brand messages, and interactive advertising where the viewer can respond to become part of the advertising message.

Meta-advertising is advertising for another advertisement. For instance, an advertiser will advertise for viewers to watch an ad for a new product.

Contextual advertising emphasizes contextually relevant, unobtrusive ads on a website intended to help users. This has fed the increasing trend toward interactive advertising. Many websites, including the search engine Google, present contextual ads.

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